Pensacola Area Business Professionals Reap Benefits of Neurofeedback Brain Training

These can lead to negative thoughts, or as Zig Ziglar used to call it, stinkin’ thinkin’.  Negativity is like a cancer and can quickly spread from one employee to a department and throughout an entire organization.  The outcome of stinkin’ thinkin’ can have detrimental effects on the overall performance and productivity of a company.      

It doesn’t matter if you are a business owner, a manager, in sales, marketing, or any department within your company; neurofeedback can improve mood, mental clarity, self-confidence, self-esteem, and reduce stress levels while regulating the brain to perform more efficiently.  The effects of neurofeedback can be the difference between winning or losing contract(s), increasing productivity, hitting quota(s), getting promotions, or creating more revenue-income.

There are many neurological processes that go on during peak performance.   These include the ability to stay focused and attentive for long periods, the ability to process information quickly, and the ability to control your motor functions. Each of these rely on the proper functioning of a specific area of the brain.  Optimizing these areas of the brain is the gateway to peak performance. 

The brain is made up of billions of nerve cells that are connected by trillions of connections called synapses. When you are performing at your peak level and accomplishing things that you thought were impossible before you started practicing, it is not just your physical abilities that are contributing to your success; it is also because your brain has been able to create new neural pathways in a proper sequence so that those connections can be made. This type of neuroplasticity is a fundamental part of learning and memory formation, as well as the ability to focus and pay attention over extended periods.

Neurofeedback works by training critical areas of the brain by giving it feedback in the form of audio and visual stimuli and simultaneously monitoring changes in electrical activity through electrodes placed on the scalp. This allows training in areas of the brain that may be out of rhythm, correcting imbalances, and allowing us function optimally, improve performance and be at our best. 

Emerald Coast NeuroFeedback Peak Performance (Client Experience)

Neurofeedback or EEG biofeedback has shown success with increasing performance levels for Pensacola area business professionals.  An example of this happened at Emerald Coast NeuroFeedback in July of 2021 when a professional salesperson reached out to see if neurofeedback could help with the “issues” he knew were affecting his performance.  

For reference, this individual had over 13 years of sales experience and had been successful in his industry.  However, his sales and income were both down, and he was having negative thoughts on a regular basis.  Being paid commission only and the effects of the pandemic led to a lot of stress.  This included difficulty falling asleep as racing thoughts and worries kept him awake.  He lost the motivation to exercise and had gained weight.  He had become “scatterbrained” and would often forget what he was saying mid-sentence while in front of a customer.  The fear of rejection was becoming a common occurrence, to the point of not wanting to follow up with potential customers. 

After 10 sessions of neurofeedback, the client reported remarkable progress.  He was sleeping better, falling asleep faster and waking up feeling more rested.  His overall attitude was improving and having a positive effect on his job performance.  He had been closing more deals and having his best month of the year.  

After 20 sessions of neurofeedback, the client claimed he was a different person.  The negative thoughts had become what he described as “just fleeting thoughts that come then go”.   The racing thoughts and worries that kept him awake previously were a thing of the past as he was sleeping better than he had in years.  There was a significant increase in his self-confidence that included mental clarity and being more focused on listening to customers and performing his job at the highest level.  He shared that his brain training led to the best quarter (3-month period) of the year.  He decided to commit to an additional 10 sessions of neurofeedback.       

In a follow up discussion in July of 2022, the client excitedly reported he was leading his company in sales volume year to date in 2022.  Neurofeedback, in his opinion, had not only increased his performance at work but was having a positive effect on other areas of his life too.  He had the motivation to exercise more and was eating healthier, which had led to weight loss.  Being a father of teenagers, he was less short tempered at home, an unexpected benefit that his wife had noticed as well.